Take Your General Information and Shove It

This is settled law, right?

When designing a shopping experience for anything remotely complex, present the user with generalinformation first, then help them dive into the details.

Well, something has been niggling at me over the last few months as Bolt | Peters has observed peopleshopping for furniture, laptops, enterprise software, audio equipment, clothes, cars, business course content, restaurant reservations… and probably a few other categories we’ve forgotten. Tons of users tell us they want to find general product information first when shopping, but when pressed on what that key general information is, none of it is actually general—not for one user among the hundreds we’ve spoken to. Instead, early-stage shoppers—those still assembling the 3-10 options of a consideration set—need specifics first, and specifics are often very hard to come by.

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10 Principles Of Effective Web Design

Usability and the utility, not the visual design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.

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